Analysis Of A Film Poster; Skyfall

• There is a theme of black, white and gold throughout. Black has connotations of evil, which is surrounding James Bond. It is also associated with power and mystery, denoting strength and authority towards Daniel Craig. The use of white on black stands out a lot, as the white symbolises success and goodness. This Binary Opposition conveys a lot about the character, James Bond, and the type of film it is.
• The  007 logo is used on the poster, as it is highly regarded within the action movie genre and very well known. The use of the gold for the logo shows personal power and success within the Bond films.
• The focus point within the poster is the image of Daniel Craig as James Bond holding a gun and dressed in a suit. This displays how the film belongs to the action genre as a gun usually represents a lot of violence and danger.
• The use of '#Skyfall' within the poster promotes the poster further, as it connects it to the social media site Twitter.
• The colour theme strongly attracts a male audience, usually from teenage years onwards, which is the stereotypical targeted viewers for a movie of this genre.
• Overall the poster is extrememly basic compared to others. However this conveys a sophisticated stereotype of James Bond, which is emphasised through the colours used.