Synergy Within Film Packages

A film package will usually include many different forms of conveying similar information, such as a trailer, posters, a website and a main article in a magazine, and many more. This synergy promotes and advertises the film to a wider range of an audience.
    Les Misérables is promoted in many ways. For example:

Les Misérables has an official website- which promotes the film in many ways- as well as a poster.

The trailer has been connected to the website and YouTube, promoting the film even further. IMDb and Wikipedia are also used to promote the film, as they are well known websites.

Certain conventions have been kept the same throughout the synergy.

• The photograph of the young girl has been used on the poster, as well as being the background throughout the website. It's also displayed on IMDb and Wikipedia. This is used to associate them all with the film.
• The same colour theme has been used throughout the website and poster as well, such as the gold text, and blue background with dark clouds.The same lighting has been used, to convey that there is hope for the little girl, regardless of the tone the background gives off. The gold text is also associated with wealth.
• The same tagline has been used. 'Fight. Dream. Hope. Love' conveys the idea of what the film is about, and shows all the different emotions throughout the film. Also emphasisng the genre.
• The use of Richard Dyer's star theory is used to attract a wider audience, displayed within all websites, the trailer and the poster.

Additionally, Anne Hathaway was the main feature within the December 2012 Vogue. As Vogue is a highly regarded magazine across the world, this is a great way to promote the extremely well known story, Les Misérables, worldwide. The website vogue.com also promotes the film, with a slideshow of extremely professional pictures of the cast. Vogue have also incorporated the  well known song 'I Dreamed A Dream' associated with the film within the headline 'Dreaming a Dream: The Cast Of Les Misérables.