Thursday, 18 October 2012

Analysis Of A Magazine Cover; The Dark Knight Rises

  • The magazine cover is very basic. They have used the minimalistic approach to create a sophisticated image of the magazine and the film. This is reinforced through the lack of text across the cover, as only that which is desperately needed has been used.
  • The main text within the cover is the title of the magazine 'Empire'. However Batman's head is covering the middle of this. This shows how most people know it's Empire, as it's highly recognised and is 'the world's biggest move magazine'.
  • 'Empire' have interpreted the famous Batman logo within thier title. This shows how well known the Batman franchise is, so the name of the film is not needed to help sell the magazine.
  • The cover has been displayed to be a 'world exclusive', this attracts a wider audience mainly Batman fans as they'll believe they'll be recieving information about the film and characters which is unknown to many. It also informs the audience that number 1 is Batman, '#1 Batman'. This is displayed in gold, as it holds connotations of power and strength.
  • The cover is centered around the medium long shot of the main character, dressed as his alter ego Batman. The stance used is rather intimidating as he's staring at the audience. This is used to portray his strong attitudes within the film, as he is very resistant to change unless he initiates it, emphasising his power and authority. This idea is strengthened through the gold belt displaying Batman's logo. 
  • Batman's power and intimidation is also conveyed using the the mis en scene and colour theme. The theme focuses around black, white and grey which are all very dark. The connotations of black are mystery associated with the unknown, as well as elegance conveying Bruce Wayne's wealth within the film. This colour theme sets the mood for the film, as there is some mystery as to who Batman actually is. It also conveys the idea that the film is a thriller.
  • Overall the fact that Batman and Empire are a very well known franchise and company sells the magazine on its own.

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