Research Into Marketing Campaigns

I am going to focus on Tim Burton's marketing campaign for 'Frankenweenie', as he has a range of films within the animation thriller genre. Tim Burton is extremely well known, and therefore very recognised in the film industry for being both a director and producer. The film was released on the 17th October 2012, and is estimated to be released on DVD/Blueray around January 2013. The voice over cast included Catherine O'Hara, Winona Ryder, Martin Landau and Christopher Lee who are outstanding actors. Additionally Atticus Shaffer and Robert Capron are also within the cast, as they are younger actors who appeal to a younger generation.

Frankenweenie trailer from YouTube

Frankenweenie posters, including personal character posters.

Frankenweenie's website includes many features, such as: videos, character studies, images, a studio tour, the soundtrack and games. Synergy has been used to link the website to Facebook, Twitter and Youtube. For example, Frankenweenie's Facebook page:

Throughout the marketing campaign, many codes and conventions have remained the same throughout The same colour theme is used throughout all the promotions, linking them to eachother. Also the constant use of the black and grey links the film to the horror/thriller genre. 'A film by Tim Burton' is repeatedly used, displaying how highly regarded he is. A film will sell more by just mentioning that he's participated with the making of it.
             Most of the characters in Frankenweenie are modelled in the style of classic 1930s horror films and their names pay homage to those films. Each of these characters have individual posters, this lets fans get to know the characters a bit before going to see the film. Additionally, the studio tour on the website intrigues the audience and lets them get to know more about the making of the film.

A exhibition was shown worldwide to promote the film. The exhibition displayed the models and designs used by Burton to create the film, as well as original sketches and notes. The film’s production involved a huge team of artists, puppet and prop makers alongside 33 animators.