Richard Dyers star theory is used within this poster. Therefore the only actor mentioned is 'Daniel Radcliffe' to attract a wide audience, especially Harry Potter fans.
A dark theme has been used throughout this promotional poster. This emphasises how it's a thriller genre, with the black creating a mysterious mood.
The greyscale represents the early 1900's, in which this film is meant to be set.
The interrogative tagline 'what did they see?' reinforces the thriller genre, as it intrigues the audience. It also implies that the dark silhouette is a ghost.
The lack of mis en scene within this poster reinforces the mysterious tone, as we are not told too much, intriguing the audience.
The poster holds a supernatural mood, emphasised through the smokey background associated with ghosts.
One of the focus points within the poster is the picture of the main character, Daniel Radcliffe. The lighting shades some of his face, emphasising his stern facial expression. This highlights the thriller genre, as he looks fearful.
Another focus point within the poster if the dark silhouette of a male walking towards a rundown looking house. This highlights the thriller and horror genre, as he is unknown.
Minimal text has been used on the poster. However the font type creates a intimidating portrayal of the film, as it resembles scratches in wood.
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