A trailer has to have graphic captions. This should include the director's name, the release date and text related to the film to distribute information to the audience.
Non-diegetic sound will be used to reflect the genre of the film being advertised.
Agencies who create the trailers use a lot of editing. They create tension and excitement using quick and slow edits, which vary depending on the genre.
The agencies also use close ups quite frequently to show the stars from the film.
Agencies may use narrative enigma. This is a narration, which is commonly a question, that underpins a story, and will usually be answered at the conclusion of the film. This helps to set the film up.
The production companies will advertise their logos on the trailer. i.e 20th Century Fox, Paramount, Columbia etc.
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