Terminology

Plot Summary- Similarly to a feature film, the trailer usually has a three part structure. At first we are introduced to the idea of the story, shown through part one, by the advertisement of characters and the settings setting the scene. The middle of the trailer is usually a climax, showing a brief clip of the highest point within the film. The end includes a lot emotional and visual moments within the film. As well as a cast run as there is often some well known cast within the film, this will help to sell the film.

Voice Over- This use of narration sets the premise within the film. It also explains the film where it’s needed, increasing the audiences understanding.

Music- Music sets the mood of the film within the trailer and you can tell the genre a lot easier by the type of music. However the music isn’t usually used within the film, except in musicals.

Cast Run- Any well known actors/actresses who appear in the film will usually have a mention, as well as any highly regarded directors/producers. This will increase the sales due to their fans.

Billing Block- This is a cast list which is always shown at the end or beginning of the feature film, this will include everyone involved in the making of the film. Some of the billing block is usually mentioned on any promotional materials also.

Studio Production Logos- Logos of Production Companies or the distributors who were involved with the film are advertised at the beginning of the trailer. However until the late 70’s they were shown at the end.

Sound Mix- The use of sound effects and music are a main convention within modern trailers, therefore Dolby Digital is used to present the trailer. This makes the sound a lot more focused and easier to understand.

Video Resolution- Trailers are usually in the same format as the feature film; a digital format or a 35mm format. This makes the trailer a lot easier to distribute, so therefore it can be played on websites such as YouTube to attract a wider audience.